Scavenger Hunt at Solid Sound Festival -
Scavenger Hunt Code at Solid Sound Festival - photo:Austin Nelson
photo:Austin Nelson

We had the pleasure to recently work with Wilco and The Massachusetts Museum of Contemporary Art (MASS MoCA) on a festival-wide “Sunken Treasure Scavenger Hunt” during the Solid Sound Music Festival held at MASS MoCA. Hundreds of festival-goers signed up for the hunt and explored the museum campus following the clues to various locations.

Working directly with the museum we created an in-depth 18 stop tour of the entire MASS MoCA campus, encouraging festival-goers to explore the 13 acre site while leading attendees of the festival on a personally guided interactive tour of  the museum. Users participate at their own pace – some running it like a race, while others encountered the flow at a more random moment when they took the time to scan the codes placed throughout the museum.

The banner ad for the Sunken Treasure Scavenger Hunt (pictured below) had the highest click thru of any banner ad in rotation during the festival.

Sunken Treasure Banner